Dual pricing
Two prices at the point of sale, one for cash and one for card. The cost of accepting a card sits on the card transaction instead of coming out of your margin.
The math
Standard processing
With dual pricing
Illustration only. Your effective rate depends on card mix, ticket size, and industry. Send us a recent statement and we'll run the real version against your numbers.
Get this part right
To your customer they look the same. To a regulator they're two different programs, and most people selling dual pricing skip that part.
A fee added on top of the listed price when the customer pays by card. Governed by card brand rules and by state law, with registration and signage requirements attached.
Two prices displayed, and the lower one applies when the customer pays cash. It sits on different legal footing, with its own disclosure requirements.
Where it fits
Businesses with a physical point of sale and a price a customer sees before paying tend to do well with it. Ecommerce and subscription billing are harder, because the price display rules are stricter and the customer is comparing you against a checkout that shows one number. We'll tell you which category you're in before you commit to anything.
Send a recent statement and we'll model dual pricing against your actual card mix and ticket sizes.